A publishing and consultation platform
An easy-to-use platform for producing online newsletters, magazines, reports and consultation surveys that facilitate community engagement
Announcing an engagement is a milestone event in anyone’s language. And Buzzit continues the tradition with its digital publishing and consultation platform creating exciting engagement opportunities and building community through personalised communication.
Buzzit brings together the latest developments in the art of online digital communication and social networking. Joining with Buzzit can prove to be a significant event in the life of governmental, commercial and community organisations. For those seeking to maximise engagement with their community of customers and members, it can prove to be the beginning of a fruitful, long-term relationship.
By bringing digital communication and social media networking into one easy-to-use platform for producing newsletters, magazines, reports, community consultation surveys, conversations and forums, Buzzit helps make sense of these modern times.
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Why use Buzzit?
Buzzit4.0 creates measurable, two-way community engagement. It builds a subscriber list of people from your community of interest and then helps you establish a relationship with these people.
Via the subscriber list you know which people you are talking with and lets these same customers, members and clients talk back to you.
Subscribers and readers can make comments on proposed and current projects and plans via Buzzit4.0 and so have input into eventual outcomes. Subscribers can also let each other know about community events via Buzzit4.0’s ‘Neighbour2Neighbour’ feature.
Buzzit4.0 helps build relationships with an organisation’s staff and members. It is ideally suited to building team morale and allowing staff and members to have on-going input into the organisation.
By providing analytics Buzzit4.0 lets you know the interests of your customers and members as well as who is reading your publication. This is a great help in targeting information to specific demographics.
The cost of printing and distribution of hard copy material, along with advertising, can be prohibitive for many organisations. With Buzzit4.0 there are no print or distribution bills.
Buzzit4.0 lets you tell real stories. It helps create a sense of transparency and credibility between organisation and customer/member and can be used to encourage the more intimate relationship of face-to-face interaction – the great missing piece of the digital puzzle.
Create engagement in your community by building relationships, managing databases and developing conversations
What can you use Buzzit for?
Buzzit is ideal for publishing both external and internal news service targeting clients, residents, members, stakeholders and staff.
It is a robust platform and can be used to publish newsletters for community facilities (such as aquatic centres, museums, community and cultural centres), statutory organisations, local government, schools and educational institutions, sports clubs, social clubs, service clubs as well as large and small infrastructural construction projects.
Buzzit is also well suited for the publication of arts, music and seasonal festival programmesand can be used for a whole range of events promotion.
Larger documents such as magazines, catalogues, annual reports and plans and shareholder documents, can also be published effectively and efficiently on Buzzit.
Consultations carried out on Buzzit can range from simple ‘yes/no’ polls and small/medium surveys, through to major consultations. All can be handled cost effectively on the Buzzit platform with comprehensive reporting and a thorough back up service.
A targeted notification service is built into Buzzit. This allows you to email subscribers at anytime with notices of events and situations which particularly concern them. Such notifications can include public and emergency notices and invitations to events and meetings.
The great digital read
Buzzit4.0 maintains existing interactive features and introduces some new ones – all designed to enhance the engagement experience for both client and customer. Such features of course need to be driven by the client to maximize their effectiveness.
Over the next few pages the engagement interactivity is outlined, feature by feature.
Clients have their own Buzzit Portal with a personal login from which they can manage and drive their publications, notifications and surveys.
The Client Portal has a number of functions to help make the best use of Buzzit.
Through a Create Button clients will be able to select page templates, input text, pics and graphics for each issue of a publication as well as input text, pics and graphics for email notifications to subscribers.
The Reporting Centre allows clients to retrieve facts and figures on the use of each issue of their publication as well as retrieve information resulting from comments and questions, polls, surveys and consultations.
The portal also allows clients to receive text, pics and video from subscribers who wish to send story ideas, cover pics and Neighbour2Neighbour events.
Manage and drive your publications, surveys and notices to subscribers; measure the uptake and input text, pics and graphics.
Buzzit allows readers to subscribe to a client’s publication/s. This subscription list is then owned by the client.
The subscriber list lies at the heart of community engagement and community building. It is the single most important component of Buzzit and its effective use by clients will determine the levels of engagement achieved.
The online subscription form has fields selected by the client under which subscriber information is gathered – including approval from subscriber to be contacted by client for opinions and comments on other projects and policies being proposed by client.
All subscribers receive notification of their response – whether it be asking a question, taking part in a survey or posting an event. This helps customers know they are being listened to and that they can expect a full answer in due course.
Buzzit analytics allows clients to access subscriber activity regarding the opening and reading of each issue of the publication.
Non-subscribers can still read the publication online via the client’s website and, because each survey has an information panel to be filled out by the responder, non-subscribers can take part in polls and surveys.
The subscriber list lies at the heart of community engagement and effective use by clients will determine the levels of engagement achieved.
The Buzzit subscriber list combines the function of email alerts, notification service and citizen panels. The use of these features is managed via the Client Portal.
The email alert template is branded with the publication’s/organisation’s brand so receivers immediately recognize that the alert is from an organisation they have subscribed to.
By gathering subscribers under demographic and interest fields chosen by the client, Buzzit is able to send a personal email alert to each subscriber containing a link to the latest edition.
The email alert can highlight specific articles of interest to particular subscribers thereby ensuring a greater opening rate.
The subscriber list can be used by client’s to send out additional email alerts advising emergencies, client announcements, public notices, public meetings and events.
This service is excellent for enhancing public face-to-face interaction through the promotion and reminders of public meetings and events.
The subscriber list built by Buzzit is in itself, a citizens’ panel.
Subscribers can be selected by field and be canvassed on issues and proposals the client would like particular feed back on.
Responses are acknowledged and stored in the client’s Buzzit portal to be collated by the client and considered in project and policy deliberations.
Comments and Questions
Buzzit allows readers to make a comment or ask a question relating to each story in the publication. The invitation to make a comment or ask a question can be placed at the end of individual stories and articles as often as required.
An automatic response is sent back to responders advising that their comment/question has been received while the comment/question itself is directed back to a central email address within the client’s organisation to be responded to fully by the relevant spokesperson.
Comments and questions are stored in client’s Buzzit portal for future collation by the client and consideration in project and policy deliberations.
Below is a Comments & Questions submission area. Users can submit their comments which are collated in the Client Portal.
Take the hard questions, give the straight forward answers and address readers concerns as they present them.
Surveys allow clients to pose a series of questions designed to gather feedback on a proposed project or action.
Again, results are stored in client’s Buzzit portal to be collated by the client into reports to be considered in project and policy deliberations.
Gather pre and post feedback on proposed projects and actions to gauge public opinion and satisfaction.
Consultations requiring greater detail via comments as well as answers to specific questions can be carried out on the Buzzit platform.
Such consultations suit client market research projects as well as submissions on annual plans, long term plans, policies and major infrastructure projects.
Responses are stored in the client’s Buzzit portal to be collated by the client into reports and considered in project and policy deliberations.
Carry out market research and gather submissions on annual plans, long term plans, policies and major infrastructure projects.
Social media and other links
Buzzit publications provide links to all social media channels and websites, including a client’s Facebook Page, for the sharing of stories, pics and events from the publication.
Links are also provided to organisation’s website for gleaning of further information required by the reader. Often the story in the Buzzit publication will be a ‘teaser’ since the nature of a digital publication is only to provide short stories and articles. These carry links to a client’s website for those wishing to dig further into available information.
This interaction between social media and the internet sees Buzzit providing a platform that brings together features of both social media channels and current web technology.
Below each story you can select a social media link which will post that article.
Link to websites and share stories, pics and events from your Buzzit publication on social media channels.
Video Interviews, action clips and documentary footage all give life and engagement to the Buzzit publication. And with today’s technology, video produced via smart phones can be suitable for inclusion in Buzzit publications.
By carrying this video content Buzzit gives opportunity for a client’s projects to be visually highlighted in the publication. This provides the reader with a more stimulating understanding and also provides a morale-boosting acknowledgement of the work carried out by the client’s staff.
Video clips are supplied by the client or can be produced on the client’s behalf as required and are embedded from the client’s YouTube or Vimeo account into the publication. Dry Crust can set up the YouTube account if required.
Sound clips of interviews, promotional pieces, songs and music can be embedded in the Buzzit publication from client’s Sound Cloud or other audio account. These clips can add to the engagement power of a Buzzit publication by providing yet another relay channel for information.
Sound clips are supplied by the client or can be produced on the client’s behalf as required. But again with today’s technology, sound clips produced via smart phones can be suitable for inclusion in Buzzit publications. Dry Crust can also assist with setting up of audio accounts.
‘Neighbour2Neighbour’ allows subscribers to post events happening in their neighbourhood to the client’s portal where they are acknowledged and considered for future publication.
Events that Neighbor2Neighbour can promote include street barbecues, garage sales, get-to-gethers, community meetings, house concerts and fund raising activities.
The Neighbour2Neighbour feature encourages face-to-face interaction and community building through the coming together at the promoted events.
In the digital age, face-to-face interaction is a vital component in community building, both between an organisation and its customers and between customer and customer.
Yes/No Polls allow the client to engage with their readers and to gather a sense of broad public feeling on an issue. This in turn gives directional leads for clients on proposed projects and actions.
The results are immediately visible to the participant and are also stored in client’s Buzzit portal to be collated by the client and considered in project and policy deliberations.
Get a broad sense of public feeling on issues to help guide your planning on projects and activities.
Buzzit allows subscribers to send in a pic, a story or a story suggestion for possible inclusion in the next publication. This is received via the Client Portal.
Such pics can be used in publication mastheads or in a ‘pic of the month column’ which allows for subscriber contribution to be acknowledged in the publication. Story suggestion can be edited or written up for inclusion in a future issue. By including pics and stories from subscribers, further community engagement and ownership of the publication by readers is created.
Via this function, subscribers also are able to make suggestions on creating street, neighbourhood and community events that the client may help facilitate.
As a convenient single-point service provider Buzzit can provide a customised digital page link as an add-on to a client’s Ticketing Service, Shopping Cart or Online Payments Links (intergratable).
This link means subscribers and readers can make payments, purchase products and book tickets for events direct from the publication.
This functionality makes Buzzit ideal for the publication of festival, exhibition and events programmes.
There is a Buzzit option to suit all requirements
The Digital option can be laid up by the client or by Dry Crust. includes all the features of Buzzit except for the Ticketing Service, Shopping Cart or Online Payments Interface.
A half or full page newspaper edition can be produced to promote the digital edition if required.
Hard Copy Option
A hard copy edition can be produced for counter distribution to supplement the digital edition if required. This is done in InDesign.
Ticketing, Shopping Cart and/or Online Payment Link
Developing a customised digital link for these existing systems provides subscribers with a single-point service publication via Buzzit.
Buzzit offers two appealing formats, each one designed to enhance the reading experience of subscribers.
‘The Magazine Format’. A page-turning format that holds most appeal for those who love to thumb through books and magazines. Three different page layouts can be used by the client with the inclusion of photo albums, sound bytes and video clips.
The more traditional Vertical Scrolling format has been the standard scrolling format for phones and tablets for sometime now. Buzzit refreshes and revitalises the format.
Vertical scrolling example
There is an establishment fee for Buzzit. This involves the establishment of a client’s digital account plus design and development of the publication and establishment support.
Set up costs:
One-off establishment fee• $1,500.00 +GST
Covers setting up domain name, digital account and templates, name, masthead brand/design and all technical requirements.
PRIMARY DIGITAL OPTIONMonthly subscription for the self-publishing digital option is $650 + GST.This allows the client to self-publish on the Buzzit platform as many times a month as they wish. It covers the initial training sessions, access to on-going help via phone or email during working hours and updates to the Buzzit platform as they are developed. The monthly subscription also includes daily public-notice email notifications as required. Initially clients may wish to have Dry Crust do the publication lay ups as they learn how to self-publish. This would be charged at @ $100/hr + GST per publication + monthly subscription.SECONDARY DIGITAL OPTIONThere is an option to have publication lay ups done by Dry Crust @ $950 + GST per publication and no monthly subscription. This is based on a four page, A4 equivalent.
Dry Crust will lay up newspaper columns to supplement the digital edition.We will liaise with the newspaper and ensure design is in keeping with the digital edition brand.Up to half tabloid page• $200 +GST
Half page to full tabloid pagee• $400 +GST
Dry Crust can lay up a hard copy publication if the client requires.• $150 +GST per A4 page
Plus printing costs,
Ticketing, Shopping Cart and/or Online Payment Interface Develop customised digital link. This will vary from case to case• $100 +GST per hour
Dry Crust can assist with the writing of your publication.See our editorial services here
We have developed a programme designed to promote and launch your new digital publications and consultation projects.See a promotional programme here
Our range of services extends to video production, graphic design, communication consultancy services and branding and marketing.See samples of our work here
Mark at Dry Crust is ready to discuss the process for establishing and producing your Buzzit digital publishing and consultation platform. Get in touch!
When it comes to communication, don’t just tick the boxes, live outside the square, let Buzzit take you there.
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